How many pages does a family law firm website actually need?

Five to seven for a solo, twelve to eighteen for a firm of two to five. Here is how the count is built, and which pages are almost always missing.

Two kinds of kitchen fail you. The one with a single junk drawer holds everything and you can never find the peeler. The one with forty labeled drawers means you spend the whole meal opening the wrong one. Neither is about how much stuff you own. Both are about whether the layout matches what you actually reach for.

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Website page counts work the same way, which is why "how many pages do I need" has a real answer rather than a consultant's shrug.

The short version

• Solo practitioner: five to seven pages
• Two to five attorneys: twelve to eighteen pages
• Larger firm or multiple offices: twenty to thirty pages

Those are not arbitrary. They fall out of a formula.

The formula

Core pages (four). Home, about the firm, contact, and one page for fees or what the first consultation involves. Every firm has these regardless of size.

One page per attorney. Not an accordion, not a tab, not a paragraph on a shared team page. A real page at a real address, because people search names, referral partners need a link to send, and attorneys leave. A solo has one. A four-attorney firm has four.

One page per practice area you actually want more of. The operative words are "actually want more of." If you take modifications but would rather not, that is a paragraph on the divorce page and not a page of its own. Most family law firms land between three and seven here: divorce, custody and parenting time, child support, spousal support, property division, modifications and enforcement, uncontested or agreed divorce.

Zero to three resource pages. A questions page, a "what to bring to your first meeting" page, a page explaining your process step by step. Optional, but see below, because these are the ones that do the most work and get built the least.

A solo doing divorce, custody, and support: four core, one bio, three practice areas. Eight, and you can usually fold the fee page into the home page to get to seven.

A four-attorney firm with six practice areas: four core, four bios, six practice areas. Fourteen, plus a questions page and a process page makes sixteen. That is the whole site.

The test for whether something is a page

If you cannot say in one sentence what question this page answers that no other page answers, it is not a page. It is a section of an existing one.

That single test kills most of the bloat, and the bloat in this industry has a signature look. A firm decides it needs to cover custody and ends up with "child custody lawyer," "custody and parenting time," "child custody attorney services," and "custody help," four pages saying the same thing in a different order. Nobody can be directed anywhere, and the firm now maintains four pages where it needed one.

Which words a page should use, and which towns or cities deserve their own pages, are search strategy questions rather than architecture questions. Those belong to my sister site, DivorceSEO.com, not to this guide.

Every page is a recurring obligation

Here is the cost nobody quotes you. A page is not a one-time purchase. It is a small standing commitment to keep something true.

Fees change. An attorney gets a new admission. A process description stops matching how you actually work. A statute changes and a page describing the old position is now wrong on your own website, under your own name, where a prospective client is reading it.

A stale page does more damage than a missing one. A visitor who cannot find information about spousal support on your site simply calls to ask. A visitor who finds a page with a filing fee from four years ago has learned something about the firm, and it is not good.

So the honest way to choose a page count is to ask how many pages the practice can keep true. For most small firms that number is smaller than the number they were sold.

The blog question

Most family law firms should launch with no blog at all.

The reasoning is arithmetic rather than snobbery. A blog is only an asset if somebody writes it, and in a small firm the only people who can write credibly about family law are billing at several hundred an hour. What happens instead is three posts in launch month, one in month four, and then silence. Eighteen months later the site's most prominent date stamp says the firm stopped paying attention in the spring of the year before last.

Two better options.

Extend a questions page instead. Every question you answer twice in a week is a question your website should answer. Adding a paragraph to an existing page takes four minutes, carries no date stamp, and gets better over time rather than staler.

Or commit properly. If somebody in the practice genuinely will write once a month, a blog earns its place and I will build you a good one. Decide before launch, not after, because a blog added later is easy and a blog abandoned publicly is not.

The pages almost every firm is missing

In no particular order, the four gaps that turn up most on small firm sites:

A fee page. Even a range. Even "consultations are $250 for an hour, and most uncontested matters run between X and Y." The most common reason a visitor closes a family law site without calling is that they cannot tell whether the phone call itself will cost them money. You do not have to publish a full schedule. You do have to answer the question. Whether and how a fee may be advertised varies by state and province, so check with your own bar counsel before the figures go live — I will build the page either way, once you tell me what it can say.

A "what happens on the first call" page. How long it takes, who they will speak to, what you will ask, what they should have handy, and what happens after. Your reader has probably never hired a lawyer for anything. The barrier is not doubt about your competence, it is not knowing what they are walking into.

A "what to bring" page. Genuinely useful, easy to write once, and it works as something you can send by link before an appointment, which quietly makes the appointment better.

A page for the uncontested or agreed matter. A different buyer, often a much simpler engagement, and usually invisible on firm websites because it feels less prestigious than the litigated work. It is also the page most likely to be read by two people at once.

Where to start if you already have a site

Open your own site on a phone and count the pages. Then, for each one, write in one sentence the question it answers. Any page where you cannot write the sentence gets merged into another page or removed. Any question you get asked weekly that has no page becomes one.

Most firms come out of that exercise with a smaller site and more inquiries, which surprises people every time.

If you are building for a firm of two to five attorneys, the bio and practice area architecture is the part worth getting right on the first pass: websites for family law firms of two to five attorneys.

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